London Pride 2025

The Proudspeaker Float, which debuted at Pride in London, was designed as a sculptural megaphone — embodying a “collective exhale” that amplified queer voices from London and beyond.

Its form is built from individual stories, gathered through a magic-like process, woven into a unified expression and mounted on a 7.5-tonne truck equipped with integrated safety and sound systems.

Commissioned by the London Festival of Architecture in partnership with Architecture LGBT, Freehold LGBT, Brookfield Properties, Brookfield Events, and Eastern City London, the float recognises that in public space, structure becomes speech made visible. It becomes both a canopy of protest and a place of refuge — where hundreds of wishes, written in multiple languages by members of the queer community, merge into a joyful and defiant collective statement.

Proudspeaker highlights the ongoing need for representation in architecture, transforming movement through the city into an act of celebration and resistance.

Photos from the making of the winning design, Proud speaker.